I wanted to provide a list of yarn shops that had well curated Pinterest boards to visit. Sadly, I had a hard time finding a nice list of good ones, and starting a list of shops with poor Pinterest boards is unproductive. Constructive criticism would point to boards that have more than 300 pins on them. How could I ever begin to sift through 500-1,000 pins to maybe find an inspiring idea? It is much smarter to have 100 boards with specific categories than it is to have a few boards jam packed with a jumble of ideas on various subjects. Make sure to delete duplicate pins as well. The other weak presentation I encountered were boards with 6 or less pins on them. This implies that the pinner has forgotten about maintaining a strong presence on Pinterest. You can keep a board secret until it is filled out and ready for a good debut. The message as always is balance. Don't be skimpy, and don't overload. I have updated my list of board suggestions in my previous post Pinterest A Power Tool for Your LYS, please refer to it for ideas.
The more useful and specific content you can publish on Pinterest to showcase your yarn shop, the more trusted you become to your viewers, who may turn into future customers. Shop models sell yarn. True? Then start pinning some well curated photographs of the samples in your store (past and present) so that you have a visual record to refer to. Start promoting Pinterest to your customers on a daily basis. Keep an ipad, or other picture taking device that can post easily to the internet handy in your shop. You and your customers will have fun plumping out your Pinterest boards with creative photos. Make sure to link them to your store by adding a link in the source space on the edit page for that particular pin. This can be done on the ipad while connected to Pinterest on safari, not through the app. Delegate curation of your Pinterest boards to your employees so the task of keeping current is not overwhelming.
I would truly love to assemble a list of links to yarn shops on Pinterest. I found that searching for them through the Pinterest search engine was a bit frustrating. If you want to share your boards with me, please follow me or send me an email. If you email me, I can invite you to pin on my most followed board: Ways to Wear Shawl Pins. Once I collect a nice list of yarn shops on Pinterest, I will send a newsletter to announce it.
I am looking forward to a well curated world of fiber related pins!